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are you preparing for the PMP exam or
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trying to better manage your project
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stakeholders then you need to understand
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one of the most effective tools in
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stakeholder analysis the stakeholder
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influence and interest matrix also known
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as the power interest grid in this video
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we'll break down what the matrix is how
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it works and how you can use it to plan
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the right engagement strategies for
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different stakeholders
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stick around to the end for practical
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PMP exam tips and key takeaways that can
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help you succeed on exam day what is the
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stakeholder influence matrix the
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stakeholder influence matrix is a tool
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used to analyze and categorize your
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stakeholders based on two dimensions
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power and interest power refers to the
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stakeholders ability to influence
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decisions allocate resources or affect
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the project's direction interest refers
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to how much the stakeholder cares about
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the project's outcomes or wants to be
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involved by mapping stakeholders along
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these two dimensions you can classify
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them into four quadrants each with a
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recommended engagement strategy high
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power high interest manage closely high
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power low interest keep
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satisfied low power high interest keep
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informed low power low interest monitor
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with minimal effort let's go through
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each one and the action you need to take
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for each group let's start with the most
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critical group stakeholders who have
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both high power and high interest must
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be managed closely for your project's
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success these are your top priority
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stakeholders think of your sponsor key
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decision makers or business owners who
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are deeply invested and have the
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authority to drive or halt your project
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to manage them effectively keep them
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actively involved in key decisions and
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progress updates communicate frequently
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and in a personalized manner provide
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visibility into performance risks and
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outcomes show them their input is valued
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their support is essential for example a
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project sponsor who approves funding and
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checks in regularly to see how things
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are progressing keeping them engaged is
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non-negotiable now we move to
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stakeholders who have high power but low
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interest these individuals must be kept
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satisfied without overwhelming them they
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may not want the day-to-day details but
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they do care if something affects their
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domain they can also cause serious
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issues if they feel blindsided to keep
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satisfied share concise high-level
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updates on a regular schedule don't
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overwhelm them with minor details focus
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on strategic information be proactive if
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their area is impacted maintain a
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positive professional relationship for
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example a senior executive from another
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department whose team is lending
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resources you don't want to drag them
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into the weeds but they do need to be
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kept in the loop next we have
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stakeholders who have low power but high
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interest and they must be kept informed
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so they stay engaged and
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supportive this often includes end users
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testers or support roles people who will
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work with the project outcome directly
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and care about how things unfold even if
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they don't call the shots to keep them
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informed send regular updates through
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channels they actually use newsletters
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standups or group chats involve them in
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reviews demos or feedback sessions make
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them feel valued their insights can
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improve quality and adoption for example
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a frontline team that will be using a
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new tool your project is delivering they
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can help identify usability issues early
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on finally there are stakeholders with
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low power and low interest these should
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be monitored with minimal effort they
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have a weak connection to the project
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and don't expect much involvement but
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their role or interest level could shift
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so don't completely ignore them to
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monitor them effectively log them in
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your stakeholder register provide
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occasional updates if needed watch for
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changes in their power or interest that
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may move them into a more active
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quadrant for example a compliance team
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that isn't currently involved but may be
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consulted during a future phase of the
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project so when and how do you use the
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matrix you'll typically create this
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matrix during the identify stakeholders
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process which happens early in the
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project but it's not a oneanddone
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exercise stakeholders positions on the
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matrix may shift as the project
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progresses that's why it's important to
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reassess and update the matrix
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periodically especially before key
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milestones or major changes the
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stakeholder influence matrix also ties
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into your stakeholder engagement plan
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helping you determine who gets what kind
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of communication and how often if you're
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taking the PMP exam here's what to
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remember understand the characteristics
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of each quadrant and what action is
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expected for scenario-based questions
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use the matrix to determine the most
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appropriate response for example high
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power lowinterest stakeholders should be
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kept satisfied with executive summaries
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low power highinterest stakeholders
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should be involved in feedback but not
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decisionmaking look for action verbs and
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answer choices pmi tends to favor
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keywords like engage consult evaluate
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and collaborate be wary of answers that
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jump to escalation or take a passive
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stance pmi favors proactive and
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collaborative leadership styles to sum
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it up the stakeholder influence matrix
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helps you focus your attention where it
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matters most the right stakeholder
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strategy can improve communication
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minimize surprises and keep your project
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on track if you found this video helpful
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please give it a thumbs up and subscribe
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for more project management learning
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pmasperant.com for more project
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management and PMP exam
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resources let us know in the comments
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which stakeholder type is the most
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challenging for you to manage and what's
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your approach thanks for watching and
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I'll see you in the next video
